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The Back of the Napkin
by Dan Roam Through exclusive interviews, never-before heard stories, and hundreds of sketches, doodles and chicken scratches, "The Back of the Napkin" explores the nature of visual thinking and success.
Building upon the experiences of great (and unexpected) visual thinkers including a network news anchor, a pro football coach, an Army general, a PGA golf winner, an astronaut, a CEO of a major chip manufacturer, an aircraft designer, a deep-sea diver, a political advisor, a business consultant, and many others, the book shows how visual thinking drives success.
"The Back of the Napkin" shows how we can learn from their lessons, and use visual thinking to solve problems everyday.
Represented by Ted Weinstein
Coming from Penguin Portfolio spring 2008
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